Under the dividends of the construction machinery market, how can powder coating become the engine of the industry

At the beginning of 2025, China's construction machinery industry ushered in a "good start". In February, domestic excavator sales reached 11,640 units, a year-on-year increase of 99.4%, the highest growth rate in the same period since 2019; The sales of graders, forklifts, aerial work platforms and other equipment have soared across the board, and the operating rate of equipment in many places has exceeded 50% (data source: China Construction Machinery Industry Association). Under the superposition of infrastructure investment and equipment renewal cycle, the construction machinery market as a whole is showing a rebounding trend. The wave of equipment renewal not only drives the demand for the coating of the whole machine, but also accelerates the green transformation of the industry through the substitution of environmentally friendly materials. Driven by the "dual carbon" goal and industrial upgrading, powder coating has jumped from an auxiliary material to a key link in the construction machinery value chain.

Coating, is an important process in the production of construction machinery products, the large-scale development of the construction machinery industry at the same time, a large number of construction machinery consumes a large number of coatings, environmental pollution of the traditional solvent-based coating process has not adapted to the environmental protection needs of the new era. The "Limit of Hazardous Substances in Industrial Protective Coatings" (GB 30981-2020) published by the Standardization Administration of the People's Republic of China puts forward limit requirements for harmful substances such as VOCs content in construction machinery coatings. This measure demonstrates the country's determination to win the "blue sky defense war", and also points out the direction of green transformation for the construction machinery coating industry.

Compared with traditional solvent-based coatings, WANAN construction machinery powder coatings have the advantages of solvent-free and pollution-free environmental performance. In the "Technical Requirements for Coating Products with Low Volatile Organic Compound Content" (GB/T 38597-2020), it is clarified that powder coatings are coating products with low volatile organic compound content, and there is no need to add organic solvents, so there is no need to conduct VOC testing. With the hard core power of "0VOCs", WANAN construction machinery powder coating puts on a "green" armor for construction machinery.

Among the more than 700 proposals related to ecological and environmental protection at the two sessions in 2025, "promoting green manufacturing" is listed as a key topic. The "Made in China 2025" special plan clearly proposes to increase the proportion of green paint to more than 30% by 2028. The Ministry of Ecology and Environment issued the "comprehensive treatment plan for volatile organic compounds in key industries" clearly requires construction machinery manufacturing to vigorously promote the use of powder coatings and other environmentally friendly coatings, which means that the construction machinery industry needs to accelerate the elimination of traditional solvent-based coatings and turn to green materials such as powder coatings.

WANAN construction machinery powder coating is an environmentally friendly "4E" coating with 100% solid content (4E: high efficiency, energy saving, environmental protection and economy), which reduces the carbon footprint of traditional paint powder coating by > 60%, and has become the first choice for construction machinery coating to replace solvent-based coatings because of its solvent-free and low-pollution characteristics.

In practical application, due to regional climate differences, construction machinery has been exposed to different temperatures and humidity in the outdoor environment for a long time, and the coating of traditional coatings is prone to blistering, chalking, and falling off under extreme temperature and humidity, chemical corrosion, and mechanical wear and tear, which not only shortens the life of the equipment, but may even cause structural safety hazards. WANAN Group has a testing center that has obtained CNAS authoritative certification, and its product testing capabilities have reached the leading level.

According to data released by Nielsen, a world-renowned research organization, 64% of consumers say that the appearance of products affects their purchase decisions. Today, excavators, loaders and other equipment are becoming more and more homogeneous, and the coating texture has jumped from "accessory decoration" to the core battlefield of brand premium.

WANAN Group can tailor construction machinery powder coatings with rich colors, gloss and texture according to the different needs of customers for coating surfaces. Excellent yellowing resistance, gloss retention and color retention performance can ensure the durability and beauty of construction machinery coating products.
The electrostatic spraying process of powder coating can solve the coating needs of corners, holes and welds, solve the problem of coating special-shaped parts, give product design a higher degree of freedom, meet different brand styles and market positioning, and make construction machinery products show a distinctive charm from the appearance, enhance product recognition, further enhance brand image, and improve the market competitiveness of products.

In the field of construction machinery manufacturing, the cost control of the coating link is by no means a simple material price game, but a systematic optimization throughout the whole cycle of equipment production, use and maintenance. At the production end, WANAN Construction Machinery powder coating can realize automatic spraying, and the overflow coating can achieve a recycling rate of more than 99%, saving material and labor costs while spraying and molding at one time, reducing the waste of resources and energy consumption caused by multiple processes such as traditional paint primer, middle coat and topcoat. On the operation and maintenance side, the excellent protection performance can minimize the maintenance cost, reduce the downtime loss caused by corrosion, wear and tear of the equipment, ensure that the construction machinery products maintain an efficient and stable operation state, reduce costs and increase efficiency in the whole life cycle, and create significant economic benefits for the enterprise.